**Synopsis**: Practical explanations of statistical models with accompanying R code.

**Difficulty**: Intermediate

This is another of those books that are hard to put a “difficulty” tag on. While each chapter spends considerable time introducing a statistical model and discussing the practical application of it, the R code at the end of the chapter is presented with no discussion of how it was developed or how to modify it.

So this is a book for those who are already familiar with R, but don’t have a working knowledge of statistical modeling? That makes as much sense as an auto mechanic who doesn’t drive.

To make matters worse, the typical price online could only be described as expensive. There is plenty of useful information here (my favorite is the discussion of whether bobble head giveaways improve attendance at baseball games), but for the price there are much better choices. If nothing else, you could buy a book on statistical models and another on using R, all for the same amount of money.