It is important to understand data science even if you never intend to do it yourself, because data analysis is now so critical to business strategy.
…if a consultant presents a proposal to mine a data asset to improve your business, you should be able to assess whether the proposal makes sense. If a competitor announces a new data partnership, you should recognize when it may put you at a strategic disadvantage. ”
Excerpt From: Foster Provost and Tom Fawcett. Data Science for Business